Brian Burton

For Vodafone, ‘Power to you’ isn’t just a slogan, it’s something they believe.

In this film, we showed that no matter what a person loves, they can connect to it faster and better on Vodafone’s Network.

AWARDS
Dubai Lynx - Bronze Film Craft

When customers fly Emirates Economy, they get more—like four course meals, free Wi-Fi and 2500 channels on extra large screens.

 

In 2015, things were looking down. Literally.

We all had devices designed to bring us closer, but it felt like we were becoming anti-social, isolated and disconnected. 

It was time for a change.

Our "Make Better Connections" campaign empowered people to use their phones in a better way,  encouraging them to use Vodafone’s stronger-than-ever network to Make Better Connections—whether in person or over the phone.

Over the course of two years, Qatar Post underwent a modern transformation process to build a more contemporary, modern postal sector.

‘Dear Qatar’ is a love letter to the post office and the nation, celebrating  its triumphant past, and raising awareness of Qatar Posts' updated brand identity and core services.

AWARDS
New York Festivals, TV & Film Awards
Gold - Writing
Silver - Cinematography

Due to its remote location, mobile signal in Qatar’s Sealine desert was spotty at best—until Vodafone invested millions to upgrade the network.

To announce this wider coverage, we had to get campers, dune-bashers and desert-goers to test it for themselves. 

The solution? Mysterious pins that got people talking and trying the network.

A QUICK NOTE:
I didn't come up with the concept for this brilliant campaign. But when the team that did asked me for a headline, I was happy to chip in.

BACKGROUND:

In Qatar, road fatalities are a major cause of death. The main reason? Research showed drivers often refuse to wear a seat belt, citing they believed wearing one showed a lack of faith that God will protect them.

Our solution was to visualize the integration of the seat belt into a cornerstone of the culture: Islamic patterns. These motifs were symbolic, and conveyed that seat belts play a critical role in our culture.

Coming from Qatar Islamic bank, the message had the credibility to address the religious barrier and the campaign received widespread recognition, increasing awareness of the issue.

AWARDS
Dubai Lynx 2016 - Grand Prix - Print
Cannes Lions 2016 - Bronze - Print
London International Advertising Awards - Bronze

In the desert nation of Qatar, water is a precious commodity. However due to government subsidies, tap and bottled water cost next to nothing.

As a result, residents use nearly twice as much water as other countries.

In this stunt, we changed the price of water from 1.5 Riyals (41 cents) to 150 Riyals ($41) to show Qatar's residents that if habits don't change, a commodity that's nearly free may one day be priceless.

The mobile market in Qatar is a duopoly. So quite simply, the company with the fastest network wins.

Vodafone had recently won the title, so we announced it with a high-paced spot that showed how fast translates into fun.

International Bank of Qatar's loyalty program had been in the market for a few years, but people didn't understand the benefits.

These simple ads showed that when customers spend with ibq credit cards, they earn points that can be redeemed for shopping, dinning and airfare.

Vodafone introduced an offer that gave customers unlimited data for one hour, all for only 3 Qatari Riyal ($0.82).

The campaign targeted two different segments (medium-income customers and low-income customers) from 2 different countries—Egypt and India. Films were created in 5 different languages (English, Arabic, Bengali, Hindi and Malayalam.)

Rather than talk about value, we focused on all the ways a customer could use the data, like watching a film, streaming music or Skyping with a loved one.

BENGALI SCRIPT
VOICEOVER
Viber call, without a fuss
Watch a movie, on the bus
Snap a pic and share your dream.
Watch the match, cheer on your team.
Stream a show to make time fly
Download music, amplify!
Buy a card, wherever sold
Scratch the back, it’s good as gold
Text the code, you’ve got the power
With Unlimited Data, for one hour!
Get 1 hour of Unlimited Data for only 3 QR.
Power to be Happy.
Vodafone. Power to you.

Distracted driving is a major problem in Qatar, with more than 80 percent of serious accidents occurring when drivers use a mobile phone.

To combat this, Vodafone partnered with Qatar Mobility Innovations Center (QMIC) on the launch of an App that disables a user's phone once a driver reaches a certain speed.

To promote the launch of the app, we made short videos and static posts warning of the dangers of distracted driving.

Getting stuck in the desert is bad. So we created a survival pack to make sure that people didn't. The twist? It's not your typical survival pack.

Pass the buck. Literally.

In these playful print ads, animals and icons from Qatari notes bypass US currency to show that Qatar's Renminbi Centre helps customers avoid transaction fees.

RAPPING DAD 0:30 RADIO
Saving money on a vacation makes families happy.

Like, rap-about-it happy.  

The creative muse takes many forms. For me, it's usually what I'm eating for lunch, or my Creative Director Youssef.

Roundabouts in Qatar have official names, but they also have colloquial names that pay tribute to physical attributes or adjacent landmarks. [Like, “Burger King Roundabout”.]

I felt that “Slope Roundabout”—named after the slight incline on which it’s built— needed a voice.